Owing to stellar scientific breakthroughs in healthcare and the resultant increase in life expectancy in the country, senior citizens, particularly in urban households, find themselves not only active but also able of an independent lifestyle. For many such people, depending on their children in their own old age is no longer the preferred option. Senior Living communities, therefore, are fast gaining popularity in a society that has shied away from the concept of ‘old-age homes’ for years.
GROWING INTEREST
In urban India, with nuclear families on the rise, elder family members oftentimes face loneliness, neglect or both as their adult children are busy balancing their work and personal lives while the grandchildren, if any, juggle their own education and extra-curricular activities. Adult children find themselves unable, and not always unwilling, to extend additional support to their parents. In such cases, while the elders’ basic needs of shelter, food, clothing and medical attention are certainly met, their desire for attention, conversation, emotional connect and social life remain unfulfilled.
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