Amazon Now Today Is What We Were In 2015: Grofers CEO

Their delivery boys are their brand ambassadors with bright orange t-shirts which are hard to miss in a crowd. Now Grofers is going a step further by introducing orange e-autorickshaws to aid their supply business. Albinder Dhindsa, Co-founder & CEO of Grofers and Prashant Verma, Vice President-Marketing, Grofers tell us more

- Neeta Nair

We caught up with Albinder Dhindsa the day Grofers flagged off the first 20 deliveries through their all-new orange e-autorickshaws in New Delhi. Talking about this recent initiative which will reduce the cost of delivery by 25% and cater to the growing influx of orders, he says, “Delhi is our biggest market. If you look at Gurgaon, we started off with motorcycles, then went on to small vans, big vans, small trucks and big trucks. We cannot replicate that in Delhi because entry of heavy goods vehicles is barred during the day. We were only running on CNG earlier. Then we decided that it would actually be a better idea to develop an electric vehicle capacity. Also, we preferred electric rickshaws over electric cars as they were more practical and cheaper. And we built them with swappable batteries, as that saves time, reduces costs and tackles the pollution problem in the capital, as well.”