Former adman Rajeev Raja on creating unique sonic identities for brands, including a musical logo or Mogo
When Rajeev Raja and the late JS Mani launched their music branding enterprise, BrandMusiq in 2012, creating a sonic identity for brands was still a largely unheard of concept. At the time, Raja had a successful career as the National Creative Director at DDB Mudra, handling automobile brand, Volkswagen. However, his love for music propelled him to take a leap of faith, resulting in the birth of BrandMusiq.
The concept that the agency works on is simple - creating a sound identity for a brand. So for example, just like a logo represents a brand’s visual identity, BrandMusiq is in the business of creating a sonic identity for a brand which includes a musical logo and other related elements – or Mogo, as the agency likes to call it.
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