Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt. Ltd, is topper of IMPACT’s 50 Most Influential Women in Media, Marketing & Advertising List, 2018 for steering a legacy business towards modern cutting-edge practices and market leadership.
Ask Nadia Chauhan what is the X factor that makes her the successful entrepreneur she is today, and she says, “I think there are two big things that differentiate me from anyone else - one, I am fearless and two, I am very passionate and committed to whatever I do. So, whether it’s at work or at home, in terms of my family or anything that I take on, I love challenges. No challenge can break me; my eyes are steady through anything. That also gives a lot of confidence to an organization or a team that’s working with you - when you take on challenges without fear and as aggressively as possible.”
Chauhan is at the top of IMPACT’s 50 Most Influential Women list for contemporising Parle Agro, a legacy business, and moving it towards cutting edge practices and market leadership. With Shah Rukh Khan, Priyanka Chopra and Salman Khan as brand ambassadors, the company’s products are doing well. The revamping of Frooti as well as Appy Fizz has made the products much more edgy, while Parle Agro claims to be the only global Indian F&B company today.
GROWING UP AT PARLE AGRO
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