In this feature in our ongoing series on How to Build Global Brands from India, Venu Madhav, CEO, Cafe Coffee Day tells us about how the brands commitment to innovate and consistently offer a superior product and experience at great value, coupled with its glocal strategy customised to the various markets it is present in, has led to its success in India and globally.
‘AFFORDABILITY, ACCESSIBILITY AND ACCEPTABILITY IS THE CORNERSTONE OF CAFE COFFEE DAY’
Today, home grown café chain Café Coffee Day (CCD), a subsidiary of the listed Coffee Day Enterprises Limited, serves two billion cups of coffee annually and is also one of the largest producers of arabica beans in Asia, exporting to the likes of USA, Europe and Japan. From a single outlet at Brigade Road in Bangalore in 1996 to 1742 cafes in over 246 cities across the country, as of June, CCD has come a long way.
“Café Coffee Day’s positioning has been consistent since inception and today represents the ‘youth’s favourite hangout destination’ across the country,” Venu Madhav, CEO, Café Coffee Day tells us.
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