Rahul Jauhari, Joint President & Chief Creative Officer and Navonil Chatterjee, Joint President & Chief Strategy Officer of the newly independent Rediffusion Group talk to Srabana Lahiri about redefining aggression at work, their intense creative process and the challenge of offering integrated solutions to clients.
They complete each other’s sentences. They throw around Bong witticisms with deadpan faces. They also have a three-year partnership at Rediffusion that has resulted in big business wins - Tata 150 year celebrations, Tata Trusts, State Bank of India, German brand Liebherr, Rising Pune Super Giants and Jamshedpur Football Club, amongst others - and some brilliant creative work on brands. While Rahul Jauhari, Joint President & Chief Creative Officer, and Navonil Chatterjee, Joint President & Chief Strategy Officer of Rediffusion epitomize the have-fun-while-you-work motto, they are absolutely serious when it comes to carrying forward Diwan Arun Nanda’s just-announced credo of aggression on all aspects of the business.
“We may be softies at heart with people and things like that. However, when it comes to work, it’s all clearly defined. Our aggression means being a lot more forceful about our point of view, and being able to command the right kind of premium for our work. One thing that both of us are very clear about is that we will not sell our services cheap; we will choose clients more carefully, not go for rampant pitching,” says Jauhari, who has spent 14 years with the Rediffusion Group in two stints. “Mr Nanda has always been known to be a man with absolute spine. For us too, spine counts in a lot of places – our stance with clients, stance with team, stance with the industry... We bat front foot with our clients, we bat purely on our work.”
Chatterjee quotes Jane Austen here. “It is how Jane Austen says, ‘Darcy has no improper pride’. We believe in having that proper pride when we walk into a client’s office or talk to people. That is quiet aggression.”
CHANGES ON THE GROUND
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Masstige Above Prestige
Nirvana may lie in the middle, after all
‘Don't Stop, Keep Running'
Piyush and Prasoon Pandey hold the flag of Indian creativity high as they receive the prestigious Lion of St Mark award at Cannes
It's A Win-Win @ Cannes
Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21
Charting A New Course For BTVI
Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead
'Programmatic Is The Fastest Growing Segment In Advertising'
Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omnichannel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic is adding value to publishers with its innovative offerings
A Giddy Guide To Much Loved Indian ADS
In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.
'My Game Of Badminton Brings Out The Best In Me'
Ashish Srivastava firmly believes that the key ingredient to doing anything well is passion. This is why his fitness routine revolves around one of his biggest passions – badminton. An ardent badminton player, Srivastava tells us how the sport has helped bring out the best in him, while also being an effective stress buster
Mondelez Hits A Sweet Spot With New R&d Hub @Thane
Set up with an investment of $15 million, the global Research, Development and Quality Technical centre is the 10th such facility across the world for the company, and the first in India.
The ₹ 5,000 Crore Opportunity For OTT
ORIGINAL CONTENT SET TO BE KEY GROWTH DRIVER FOR INDIAN OTT INDUSTRY, PROJECTED TO REACH ₹ 5,595 CRORE IN REVENUES BY 2022, ACCORDING TO PWC REPORT
Be Authentic While Telling Stories...
These are some of the most common questions I face when I introduce myself as the head of content for Vice India.
