We are witnessing a profound shift in how customers, organisations, and employees use digital technologies to consume information, engage, and make informed buying decisions.
COVID-19 has accelerated this shift. It will not abate when the pandemic recedes. Although the shift is easy to see, addressing it is not straightforward. Many companies are now forced to speed up their digital transformation, having realised that the new way of working might be the new normal.
Leaders are hitting the fast forward button on technologies that were already in place. From remote working to digital events, digital communication, and virtual reality training facilities, these technologies have now become an essential part of our daily work life. Moreover, they are here to stay.
And these are not just ephemeral changes; they make up a crucial component of many organisations’ ability to create long-term value for customers.
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