Sustainability should never be a matter of convenience, or the easiest way out to check some boxes on the list of SDGs put forth by the United Nations. While it is indeed sad that the planet has reached such a point that sustainability had to become a directive, at least from this point onwards, we must all learn to take it a bit more personally.
Sustainability aims to uplift the vast populations around us; it aspires to leave a planet behind for our future generations that is not merely habitable but also productive, secure, healthy, and life-giving, as it is supposed to be.
While delivering on sustainability goals is imperative, it is actually the final step in the sustainable alignment of businesses. The run-up to the final actions and execution is a slightly more complex path, one that involves the entire organisation and not just a single leader or an arbitrary advisory board. There are myriad ways to approach sustainability, and numerous action plans to adapt so that one can count themselves among the niche few businesses that have successfully achieved their sustainability goals. However, our view of these goals needs to go much deeper, creating a holistic success story. So, where does this story start? And how does it progress?
Building the right culture
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