The event, “Healthy Sterilizing Product Family”, showed off a full line of home appliances that include refrigerators, laundry and kitchen appliances. Whirlpool China also joined two authoritative organisations, All View Cloud (AVC) and China Household Electric Appliance Research Institute (CHEARI), in releasing the “2020 Health Trends Whitepaper”, which sets the industry benchmark for home appliances. Jason Ai, Vice President of Whirlpool Global and President of Whirlpool China, communicated to the International Plastics News for Asia the highlights of these two important occasions.
How do Whirlpool products combine health and technology?
Mr. Ai: Based on the continuous accumulation of experience from our “Enjoy Health” strategy, Whirlpool’s brand strategy has been upgraded into “Whirlpool for Healthy Living”. In early February, “Whirlpool Healthy Sterilising Product Family” was launched comprehensively and timely, covering washing machines of aseptic disinfection, refrigerators of bacteriostatic preservation, dishwashers of high temperature sterilisation, and other kitchen appliances, which are all powered by Whirlpool’s core healthy technologies. And especially during the pandemic, these products can help solve the current concerns of consumers, relieve their anxiety in caring for their families, keep harmonious interpersonal relationship and provide a better life at home. There are several aspects to these brand launch.
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