With people, specifically wo-men coming of age, being financially independent, having a say in their lives, and opinions in stuff going on in the world around, fashion is individual and style is about making a unique statement. Amidst the digital wave that the world of recent times is riding high on, where the world is a global village and the fashion icons are connected globally, the fashion scene is hugely different. Individuality, fusion, chic and uniqueness rule where one person’s style is all about expressing their own individuality and standing out. Needless to say, many a stylists and their plethora of start-ups have sprung up and doing exceedingly well in this new-era fashion scene with likes and shares boosting on the digital domain, sales shooting up, investments coming in and businesses reaching a novel yet successful platform. Our month’s interview is of one such young stylist who started with a mere Rs.10,000 but has garnered a lot of hi-profile tie ups, a major fan following and is on a fast paced growth trajectory from the local scene to the national.
Let’s meet Ingela Biswas, stylist, fashion blogger and founder of Prêtcurry.
Tell us something about your company. Where did you get this idea of a start-up from and how has your journey been so far?
What had started off as a personal portfolio project soon became a fashion & style blog – Prêtcurry. It focuses primarily on body positive and sustainable fashion. Featuring women from various age groups with a variety of body types and ethically produced works from different designers and artists. It provides practical, efficient and achievable fashion tips that can be utilized by women across various demographics and all this without breaking the bank. In the short period of its existence, it has created quite a stir in the market because of its unique approach and high quality content.
How much capital did you start with and after what time did you break even?
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