Tushar Kanwar hand-picks tools and tips to help you create the necessary social media toolkit to set you off to a great start.
No matter the size of your business, making the decision to be on the social media bandwagon is the easy part these days. If you run a small business though, one thing that you probably don’t have a lot of is time, and picking the right set of tools to manage your social media is one of the hurdles faced by firms when going social. I have known many people who were hung up on evaluating tools unendingly…only to have weeks pass without any significant progress!
Social Mention
socialmention.com
The right place to start is to figure out what people are saying about your brand—one way conversations rarely work, right? You do this by listening not only to your audiences but also to the social web at large, and social mention lets you do just that; monitor news sources, web sites, blogs/ microblogs and a lot more for key terms that may relate to your brand or industry segment. The tool also associates the sentiment (positive/neutral/negative) related to the mention and who/what the source of these mentions were. This tool gives you a high-level view of how your brand is perceived, providing you direct insight into opportunities where your brand can engage with individual influencers to set right misconceptions or quell rumors before they gain traction. As this is a free tool, you can start using it from day one with no additional outlay.
Canva
canva.com
Studies show that visual content added to your social posts can significantly improve user engagement. To cook up such powerful images, try Canva. It’s a drag-and-drop graphics editor that comes packed to the gills with pre-sized social media templates and a large library of graphics (both paid and royalty-free) and fonts. The intuitive interface lets novices get started quickly, and there are free tutorials to master advanced concepts.
Buffer
buffer.com
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Gold ETFs And FoFs
While Indians love to invest in physical gold, even mutual funds offer the option, but in paper format.
PLANNING TO BUY CHILD INSURANCE? THINK TWICE
Child insurance plans combine insurance and investment but often offer low returns due to high costs, making a combination of a term insurance cover and mutual fund a better option for securing your child’s higher education needs
How Do You Define Happiness?
Money does buy happiness, but after a while, the appeal fades. We talk about our relationship with money, but, maybe, it’s time to revisit our relationship with happiness
Avoid Crypto As It Is Highly Volatile
I am 22 years old and have recently started working. I want to invest a small portion of money in cryptocurrency. How should I go about it? Does it require a huge capital investment?
Invest Right, Don't Speculate
The lure of high returns and quick gains from equity tips, cryptocurencies, and equity F&O can be enticing. But remember, return of capital is more important than return on capital
The Wedding & Budget: Is Minimalist Trend The Right Knot For You?
Indian weddings are known for their pomp and grandeur, but minimalist weddings are also in vogue now. Dia Mirza was one such celebrity who went for a minimalist wedding. If you also want to keep things minimal on your big day, here’s how to do it
Here's How To Buy An ETF?
Mutual funds are the preferred choice for retail investors. However, they come at a cost and fund management risk, apart from other risks. A smarter alternative is to invest through ETFs.
How Passive Funds Help Diversify
Passive funds provide a simple way to invest in broad markets as well as in specific themes and sectors, making them ideal for an investor's satellite portfolio
The Rise Of Passive Funds
The popularity of passive funds among retail investors has risen post Covid, and fund houses are out with many variations of ETFs and index funds. Does this category present a new opportunity for investors?
Tax Reforms: What's In Store?
The government is working on reforming the existing Income-tax Act, 1961. The impending reforms have raised many questions in the minds of taxpayers. Will the old regime and deductions be done away with? Will it really simplify your life? What's the need for these reforms? We try to answer these and other questions regarding tax reforms