“Opportunities are everywhere,” says Eli McGeever, Director, Research & Technology Innovation at One Global Labs. What is important is to understand and look at markets within markets, he adds.
“The headline London property growth rate isn’t consistent across the city. That’s true for past performance, as well as the future. Property price growth is rarely consistent, with growth spurts followed by periods or plateau or decline. What is consistent, though, is that prices rise over time,” he explains.
McGeever adds that property is a long term investment, and on average, those that held property in London over the last 10 years did well, generally outperforming the regionals.
“A lot of talk has revolved around the flight to regionals during the pandemic. The data shows that whilst some locations haven’t fared as well as others, there are markets in London that have performed well. If they’ve performed well during the pandemic, then imagine how they’ll perform when London is ‘officially’ back in favor.”
In terms of settlements, Greater London has had its most active six month period since 2015. It shows in the data that the market is active and people haven’t forgotten about London. What’s more is this holds true for both the Inner and Outer London, McGeever suggests.
“The data shows that it doesn’t matter if you preferred Inner London, Greater London or the regionals, with the right research and analysis, your property purchase can outperform the average.”
PERFORMANCE HIGHLIGHTS: LONDON RESIDENTIAL MARKET
Greater London:
• Across all property types, prices grew by 7.69% Y-o-Y
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