Coming To One's Senses

By evoking emotions through touch, smell, and sight, understanding the basic fundamentals of how people operate can measure the success of brand campaigns and businesses, as told by Juliana Mattar, CEO of Motion For Impact.

- Katherine Arteche

For close to two decades, Juliana Mattar has been in the business of experiences and emotions as the CEO of Motion For Impact, an agency that specializes in developing sensorial brand experiences for clients. Everything Motion For Impact does is driven by the fact that people are people wherever they may be, from formal business settings to casual get-togethers, and are always using their senses to navigate the world.

By understanding this human quality, Motion For Impact tries to evoke the same energy people get from watching a gripping performance and translates it into a brand event. By listening to music or looking at beautiful art, this allows businesses to boost engagement with audiences by truly immersing them in a brand story to create a lasting impression.

How did Motion For Impact come about, and what milestones has the company achieved?

I founded Motion For Impact in 2004 and we work with both B2B and B2C clients who wish to take a unique approach to customer and stakeholder engagement by creating sensorial brand experiences that tap directly into the core of what makes us human.

We’ve had many things to celebrate throughout our journey to date, however, there are a few moments that stand out. First, I’ve been privileged to manage exceptional talent with global experience in areas like design, production, and communications. We’ve scaled back and forth in size over the years to align with client demands, but every addition to the team has been indicative of our increasing capabilities.