Ms. Jolin Lee’s background in business and IT, combined with an inherent love for food and entertaining, resulted in a divine business revelation that surprisingly works
WITH A BACKGROUND IN IT AND BUSINESS, CAN YOU TELL US WHAT LED YOU TO THE F&B INDUSTRY?
I’ve always enjoyed dining out, whether for work or leisure, and through that, I met many like-minded foodies and wine lovers. We would often gather over our favorite bottles and just have a good time at home. So while we had great wines in a relaxing atmosphere at home, we would crave good food and service that made us feel pampered. I then had the idea of starting a private chef service as I had a few good chef friends; and beyond that, a personalized service that complements the entire experience. And so that was the advent of my bespoke catering service Divine Palate, which started in 2014. Xin Divine is an extension of my F&B passion – a showcase for creation and innovation.
WHAT DID YOU AIM TO ACHIEVE WHEN YOU STARTED DIVINE PALATE?
We wanted to offer our customers a unique, personalized and comprehensive experience to make their gastronomic dreams come true. Good food must be accompanied with suitable plating, glassware and of course, impeccable service. I’m proud to say that in the short span of four years, we really carved a niche in the market and have taken bespoke catering to a whole new level.
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