Nidhi Gupta has seen dramatic life changes over the past five year. The Co-Founder and CEO of logistics start-up Portcase going through a “rollercoaster start-up life” after a decade of an “almost-cruising corporate career” at international giant DHL. “Start-ups are hard; remote work since the Covid-19 pandemic started has meant fewer boundaries between work, personal, and family time,” she shares. “I believe that the small time investments I make in meditation, yoga, painting, and spending time with my son are critical to staying sane and grounded.”
Gupta runs Portcast, which is headquartered in Singapore, with co-founder Dr. Lingxiao Xia. The business is focused on improving supply chain profitability by accurately predicting cargo flows with a variety of data sets that can anticipate movement processes better. The intention is to be both a sentry and a messenger who can identify uneventful encounters, such as a Suez Canal incident as well as policy changes and their impact on congestion, and flag these factors to their clientele who can execute a relevant action for a better logistical flow.
Technology is at the forefront of Portcast. How do you apply it effectively, and how has it improved your processes?
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