In an exclusive interaction with People Matters, Deena Fox, Founder of Brightfox sheds light on her journey from commerce to HR Tech and how technology will shape the talent experience space in the years to come.
The world of Work Tech and HR Tech is brimming with technologies but this very huge number of technologies has also become a pain point. Fragmented enterprise technologies have become the bane for today’s organizations and instead of adding to productivity, are killing business productivity. It is this very challenge that Brightfox, an end-to-end talent experience platform that enables companies and their employees to accelerate their growth and evolve culture through engagement, feedback, and performance aims to address.
The platform founded by Deena Fox, a former Hugo Boss, Amazon, Jet, and Oscar HR executive, unifies vital point solutions and delivers an intuitive talent experience for startups to mass enterprises, across industries. The company which recently landed a seed-funding round of $1.1 Mn aims to use technology to support the employment journey, with seamless transitions from one stage of the talent life-cycle to the next and in the process reduce the data isolation, administrative burden, and high financial cost associated with current point solutions on the market. End resultone cohesive platform generating cohesive sets of data and analytics for companies for all stages of talent life cycle-be it employee engagement, continuous performance feedback, or learning.
You are a former Hugo Boss, Amazon, Jet, and Oscar HR executive, what made you take the plunge in building a talent experience platform. What was that tipping point?
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