Homes and businesses were deluged by 40 inches of rain, while 200 km/h winds whipped anything that wasn’t nailed down into the Gulf of Mexico.
Countless small businesses were devastated by the hurricane. Gaille Media, a small Internet marketing agency, was almost one of them. Their office was flooded despite being on the second floor. Staff could not re-enter the building for three months— when they could, they found that everything was destroyed and there were dangerous levels of mold present.
However, its operations were barely affected. With a business continuity plan in place, Gaille Media could keep its staff working even with the office destroyed. Because its data was stored in the cloud, no one lost access to critical data. In fact, when it came time to decide where to relocate, the owner ultimately decided to keep the company decentralised, allowing workers to continue working remotely.
Disaster can strike at any moment, without advance notice. Even when we can see it coming, multiple things can go wrong—every incident is unique and unfolds in unexpected ways.
When business is disrupted, it can cost money. Lost revenue plus extra expenses equals reduced profits—not to mention the time needed to restart business after a disaster. Moreover, insurance doesn’t cover everything, and cannot replace customers that are lost to the competition.
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