The online marketing industry rushed aboard Malaysian shores three years ago, only to be greeted with scepticism and talks of ‘Will it work?’. Today, consumers and business owners know the answer to that question by heart – ‘Yes, it will work and has been working!’.
In a recent nationwide survey, 11 street dived deep into the psyches of online shoppers to understand their sentiments with regard to e-commerce. Through this survey, 11 street took the opportunity to set the tone for the e-commerce industry moving forward, and projected five key trends that will lead the way for online shoppers.
These very trends also serve as a leverage for businesses to strategise their marketing plans, in order to adhere to what consumers want and how to go beyond expectations in terms of customer service and product delivery.
01 ONLINE SHOPPING IS THE WAY FORWARD Constant connectivity to the Internet and a multiscreen world are changing the way consumers see online shopping. The distinction between digital and in-store journey is blurred, and so spurs brick-and-mortar retailers to consider integrating e-commerce and m-commerce into their existing business plan.
While consumers are not 100% abandoning physical stores anytime soon, it is predicted that existing online shoppers will continue to buy more frequently, and non-online shoppers would start to explore e-commerce in the next 12 months. This is based on the results of the survey, in which 85% of respondents who have never shopped online before expressing interest in hopping aboard the online shopping bandwagon in the next 12 months.
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