In life, sickness and health are as inevitable as the spectre of death hanging over our heads.
Throughout recorded history, shamans, priests, healers as well as doctors have done what they could to prolong the arrival of Death’s scythe.
Now, with the advancements in diet, healthcare, and hygiene, our collective lifespans have become longer, infant mortality rates have dropped, and disease rates fallen. However, humanity’s new found abundance has also led to an increase in ‘diseases of affluence’, e.g. cardiovascular disease, cancer, diabetes, and other lifestyle-related sicknesses.
Similarly, ASEAN’s evolving demographics and lifestyle is driving changes in the healthcare sector. Life longevity in Southeast Asia is expected to exceed other areas in Asia in the long term, challenging healthcare providers to equip themselves with skills and resources in caring for elderly people. As communicable diseases have successfully been placed under control and infant mortality ratio improves, focus in many ASEAN countries has shifted to treating chronic diseases and injuries which are top death causes. Stress is getting widely recognized as a serious and costly issue such that more people are keeping themselves as healthy as possible to combat it.
Along with concern for their long-term health, individuals in ASEAN also strive to prioritize overall wellness for productivity and quality of life – in line with trends in Western nations. Attention is gearing towards healthcare prevention rather than illness cure. Economic growth has stirred greater demand for quality and innovative healthcare services. The increasing disposable income of ASEAN market allows people to avail themselves of higher-value products and services.
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