How To Sell Better In Uncertain Times

Here we go again. Global disarray, government elections, political scandals of betrayal and corruption.

How do we keep our head when everyone else around us is losing theirs? How are we supposed to lead business and keep selling better when there’s a general feeling of uncertainty that makes decision making so difficult?

There are those of us who have been around in business for some time now. Many of us have been through a few major crises before such as the GFC and the major recession we had in the early 1990s. Things weren’t pretty, for sure, and yes there was a lot of pain but back then the smart business and sales leaders and salespeople did not go under the doom and gloom feeling like everyone else, instead they looked at their markets, their situation, their people, their offerings and refocused and doubled their efforts to go to the market in a proactive, positive manner looking to build really effective and strong relationships with new and existing clients. They didn’t sit there waiting for the phone to ring or the crisis to pass.

Selling in the good times is easy, it’s only when things turn down that the good salespeople really stand out. Even in down markets there is opportunity.

So how are we going to sell better in these uncertain times?

Here are some tips that we have shared before and are relevant today: