Guangxi LiuGong Machinery Co Ltd is a Chinese multinational construction machinery manufacturing company headquartered in Liuzhou, China. It is the world’s 10th-largest construction equipment manufacturer by market share and the world’s largest manufacturer of wheel loaders. The company, which is present in India mainly through its wheel loaders, excavators, motor graders, and dozers, is now looking to expand the scope of its excavators and, at present, is pushing the product through its existing customer base, Nischal Mehrotra, Director, Sales & Marketing, LiuGong India.
LiuGong is a Chinese company. What sort of a presence does it have in India?
Liugong is a 60-year-old group and a multinational. There are 17 plants in China, a plant each in Brazil, Poland and in India, at Pithampur, Indore, to be precise. We had started this plant in 2009.
What does the Indore plant manufacture?
At present, the Indore plant manufactures wheel loaders ranging from 2 tons to 3 tons, 4, tons, 5 tons and 7 tons. We also manufacture 150 HP graders. That apart, we also manufacture 21 tons and 15 tons excavators here. It has a capacity to manufacture 3,000 units per annum.
Which products are you present in, within India?
Liugong is predominantly known for its wheel loaders in India. And graders too. We have a 20 percent market share in India in wheel loaders and in the 5 tons of wheel loaders, from where mining starts, we are the No.1 for the last nine years in India. Our market share is 45 percent if you take into account the 5 ton class of wheel loaders.
In motor graders, we are No.2 in India as per Off-Highway report.
How big is this market for wheel loaders in India?
If you compare the wheel loader markets in India and China, then there is a huge difference. The market size for wheel loaders in India is about 4,000 units per annum.
Are there any plans to expand the business or enter new categories of products?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Steel's Net Zero mission
The country’s commitment to achieving Net Zero within a targeted timeframe will now propel its steel sector towards a sustainable future in line with global trends.
Fuel Price Hike, Supply Chain Disruption Hurt Festive Sales
Supply chain disruptions and fuel price hikes have hurt festive sales in a big way as most auto majors posted decline in sales in October.
Seaborne coking coal offers remain range-bound
Seaborne coking coal offers moved in a narrow range in October amid global supply tightness and healthy spot demand.
Global crude steel output down 8% in September
China manufactured 74 mt in September, fall of 21% y-o-y while India’s production went up by 7% to 10 mt.
MOIL embarks on expansion projects
“Even though our country is blessed with manganese ore reserves, we import 50% of the domestic requirement. We have to lower our import dependence and save precious foreign exchange.” Ram Chandra Prasad Singh, Steel Minister
Iron ore handled by major ports down 17% in H1
The 12 major Indian ports handled 27 mt of iron-ore during H1 of 2021, down by 17% from 33 mt recorded for the corresponding period of previous year.
Shrinking China output to boost India exports
“In the third quarter of 2021, the company actively responded to the pressure from external policies, such as production curtailment and dual control system on energy consumption and intensity, as well as coal resource shortage and surging prices.” Baoshan Iron and Steel Co Ltd
Indian Railways' iron-ore handling up 25% in H1
Indian Railways in April-September of 2021 (H1) transported 84 mt of iron ore, up by 25% over 67 mt during April-September 2020.
September crude steel production up 7.2% y-o-y
India’s crude steel production in September 2021 grew 7.2 percent to 9.547 million tons (mt) over September 2020 but was down by 3.2 percent from August 2021 output, provisional steel ministry data showed.
“Five enablers: way forward to sustainable cleaner steel”
Right and scalable technology, appropriate policy guidance by government, access to finance to fund transition, willingness of customers to pay for cleaner products and infrastructure for use of new technologies are the need of the hour for the sustainable and cleaner steel industry, according to Madhulika Sharma, Chief Corporate Sustainability, Tata Steel.
