The Lamborghini Urus is a previously unimaginable super SUV. Imagine if a famous racehorse somehow gave birth to an elephant. And then try to get your head around the concept that, after the initial shock, this breed of pacey pachyderms became hugely popular, and a lot of people were willing to part with a lot of dollars to get their hands on one.
Effectively, we already live in this supremely strange reality, believe it or not. Lamborghini, you see, is one of the thoroughbred horses of the car world, a proven sprinter, and a fine-looking piece of horseflesh at that.
And the Urus, its new super SUV, is the equivalent of a giant, load-carrying elephant. Sure, some people find elephants attractive, but compared to the kind of eye-searing sizzle machines Lamborghini has produced in the past – by which I mean all of them, from the cracking Countach to the awe-inspiring Aventador – the Urus is a hugely bloated and slightly disturbing monster.
Some unkind people like to point out that it still looks like a Lamborghini, from a certain angle, but that it also looks like it has a pride parade float underneath its traditional sporty lines.
The good news, however, is that the inside does still feel like a proper Italian supercar, albeit one writ very large indeed. It has the same beautiful roof lining, the same crazy-as ‘bombs-away’ cover over the start button, the aggressive and slick-feeling paddles behind the steering wheel for changing gears.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Lito German Is Driving Change And Accelerating Growth For Sandbox
After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.
They're Pioneers In Enshrining Green Values Into Everything They Do
CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.
Maverick Unicorn
Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.
''Increase The Velocity''
Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.
Device Manager
Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.
Going Antiviral
Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.
Risk Vs Return
Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?
Expect The Unexpected
For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.
The Ultimate Investments
With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?
The Future Of Fintech
Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.