Sweet Dreams
The CEO Magazine Asia|November 2018

Cfo Piyawat Ratchapolsitte Sees A Lot Of Growth Potential For The Skincare Company Do Day Dream.

Sharon Masige
Sweet Dreams

The phrase ‘Beauty is healthy’ is one of the foundations of Thai skincare company Do Day Dream (DDD). “We think beauty comes from within, that it comes from healthiness and wellbeing,” says CFO Piyawat Ratchapolsitte. “ This idea also links to the company’s mission. “We don’t think of ourselves as purely a skincare business,” Piyawat continues. “We are always interested in the industry associated with the promotion of health and beauty, which include supplements, cosmetics and self-care.”

DDD was founded in 2010 and provides an array of moisturisers, sunscreens and body washes under the brand name, NAMU LIFE SNAILWHITE. “What’s really impressive about the company is that we went from being relatively unknown to becoming a well-known brand in Thailand within a short time,” Piyawat says. “Right now, we are the biggest local brand in the facial skincare category.”

Piyawat joined DDD in 2015 after a successful career in investment banking. He studied economics at Thammasat University and dove right into his passion. “Having an investment banking career teaches you a lot about capital markets and exposure in a short period of time,” he says. “One of my goals was to become an investment banker, so after my career in it, I always thought there should be more. I took this role at DDD because I wanted to prove my management skills and be more hands-on in this sector.”

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