EPSON bullish on future growth in digital textile printing
The Textile magazine|January 2020
Epson India has launched two models in the reputed textile printer ‘Monna Lisa’ range. The two models – Evo Tre 16 and 32 – will now allow Epson to find a niche in the digital textile printing arena. Since its inception, the Monna Lisa range has proven to be the ultimate name in advanced digital processing and inkjet technology for volume printing. Sarada Vishnubhatla interacted with P. Satyanarayana, Director (VP/LFP/ RS), Epson India (P) Ltd., to know more about the latest offering and the company’s strategy in increasing its market share
EPSON bullish on future growth in digital textile printing

Launched earlier in 2019, Evo Tre 16 and 32 models are Epson India’s solutions to high-volume and superior quality requirements of the textile industry in the digital printing segment. The new digital printing solution offers intuitive and user-friendly operations, allowing the operators wield greater control over printer and fabric settings and in maintenance too.

Elaborating about the products, P. Satyanarayana, Director (VP/LFP/RS), Epson India (P) Ltd., said: “Epson India has officially entered the digital textile market this year though the Monna Lisa range itself has been servicing the Indian textile market for almost a decade now through our collaboration with F.lli Robustelli and For.Tex.”

“Our market share, understandably, currently would be only about 4-5% in digital textile printing and we are confident of raising it to 20-25% in the next couple of years,” he added. Originally, Epson has always been known globally for its high-quality photo printing solutions. Moving forward, they expanded into manufacturing CAD, signage, sublimation and DTG or direct-to-garment printers.

According to Satyanarayana, their market acceptance gave Epson “greater confidence” and encouraged them to come out with more products for different verticals. “It uses the PrecisionCore technology print-head which is a game-changer in the textile printing industry. The output in terms of quality is far more superior to any solution from the competition today,” he said.

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