Adapting to a changing environment is the key to survival and growth, and this applies equally to humans and businesses. In this scenario, large-scale markets like the textile industry are flourishing with opportunities and events, waiting to be discovered by a business that is ever adapting. As such, HP India saw a clear opportunity in the textile category and is now reinventing it altogether. A market leader in the digital printing segment, HP Inc., the parent company, has been catering and fulfilling the demands of the growing textile industry with innovative and futuristic products.
Speaking to Vitesh Sharma, Head of Sign and Graphics at HP India, we gained insights into the company’s strategy in making headway in the textile industry as well as the new plans they have in store to address emerging opportunities in this sector.
According to Sharma, the reinvention of dye sublimation is a pioneering step that HP India is taking for the textile industry while also working towards transforming the market outlook with the help of its technology knowhow. As part of this strategy, the company launched its new textile printing portfolio at Gartex Texprocess India this year, hosted at New Delhi in August. The printing products are part of their dye sublimation textile printers’ range. The Stitch S series has two main inkjet printers, the S500 and S1000. These printers address the recurring challenge of inconsistency in matching of colours across different units, which is specific to the textile industry. The printers, the company claims, will deliver fast, precise colour-matching, along with efficient and simplified printing processes, designed to accelerate commercial digital print adoption.
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