The Lenzing Group, with its expertise in wood-based cellulosic fibres, has opened its first supply chain solution hub in Mumbai which is designed to provide supply chain and product solutions as per the requirements of Indian customers. With Lenzing Group being a pioneer in the industry for sustainable fashion and innovations, the hub becomes a centre of innovation and excellence by building accessibility across its customers in India, bringing together the company’s global domain knowledge and network connections in the industry. The launch of this hub will build connections between the supply chain and brands looking to adapt sustainable practices.
For Lenzing Group, India serves as a key market for exports as well as huge domestic consumption. It has been present across all major apparel categories in India such as ethnic wear, intimate wear, general outerwear, denims and home furnishings. The company has been associated with ace designers such as Anita Dongre, Rajesh Pratap Singh and Abraham & Thakore as well as leading brands such as AND, Global Desi, Marks & Spencers, H & M, D’decor, Levi’s, to name a few. With a huge response garnered by their flagship fibre brand, Tencel™, and sustainable viscose fibre brand, Lenzing Ecovero™, Lenzing Group has recently introduced its nonwoven specialty fibre, Veocel™, and Lenzing™ industrial solutions, thus diversifying its reach among the beauty and industrial application segments.
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