It is hard to have a conversation about trucks without mentioning the names of Gottlieb Daimler and Karl Benz. In fact, the entire industry revolving around internal combustion engines owes their prosperity to the mechanical ingenuity of these two men. Even though these contributions happened more than a century ago, their legacy lives on in the form of Daimler AG (formerly Daimler-Benz), one of the oldest and foremost automotive corporation, with dozens of brands thriving under its umbrella. We got a chance to focus on the India chapter of this story, with the person who is responsible for guiding the way forward. Edited excerpts follow...
Daimler is a company that is over a 100-years-old, with a presence in over 35 countries. Tell us about how India fits into the overall picture? When did you personally get involved with the company, and how has the business evolved since then?
Daimler India Commercial Vehicles (DICV) caters to the important Indian growth market with our dedicated brand BharatBenz, and also serves as a highly competitive export hub, delivering products to around 50 markets in four continents. We also leverage best-cost sourcing opportunities with our capable Indian supplier base for export of parts and provide shared services to other Daimler group companies. DICV is the only entity across Daimler producing four brands under one roof–BharatBenz, FUSO, Mercedes-Benz and Freightliner. The total investment of more than ₹5,500 crore, which Daimler has made in DICV, reflects the strategic relevance of our activities and the significant role we play within Daimler Trucks’ global operations.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Pandemic Protection
India is the second-most populous country in the world. How far is it lacking in terms of handling the coronavirus outbreak?
SECURING TIES
With the intrinsic flight to the future, it is now common to hear architects claim that their buildings are future-proof. Given that we have very little idea about what the mirage of the future will bring, this is a slightly odd claim.
STRENGTH IN NUMBERS
Organisational ergonomics is mainly exercised with the augmentation of streamlined infrastructure, products, policies and processes. An industry leader analyses the various principles such as effective task design, complexity, interactive systems, labour productivity and stakeholders act to create a sturdy work environment.
NEED OF THE HOUR
As life-threatening diseases and climate change fueled disasters continue to bring down industries and infrastructure, the necessity of resilient construction increases.
INFRASTRUCTURE IN TRANSIT
Having the tools of the trade is as important as what you make of them. We talk with Amarinder Singh, MD, Arikas Logistics, to learn how he helps deliver them.
HITTING THE ROAD
In today’s economic logistics, the most rapidly evolving industry is one of infrastructure and technology that is considered as the backbone of the nation.
FOUNDATION OF LUXURY
With refined aesthetics and client satisfaction setting the core values, Rohit Taparia, Vice President of one of India’s leading luxury home builders, Isprava, gives us an insight into carving a niche within the scope of the real estate industry.
FRAMEWORK FOR DESTINY
In an unforgiving world filled with unpredictable variables, infrastructure gives us a foundation to build our dreams upon.
CORRECT PATH FORWARD
The infrastructure industry is expected to see a new wave of adoption, spread across sectors, ecosystems and life-cycles.
ADVANCEMENT IN BOON
It’s time to understand the fundamental technologies and trends poised to strengthen digital infrastructure in the coming years.
