Khadi is very close to an Indian's heart. It still carries all the essences of the freedom movement of the country.
The fabric is much revered and is worn with passion across the subcontinent. Unfortunately, the industry is not doing well. The youth has long gone away from the Khadi clothing.
But, not everybody is thinking so. Meet Dr. Sajimon Parayil, the multifaceted business magnate and fashion icon who is determined to bring Khadi back to the limelight. Sparas, one of the ventures he is spearheading, is a click and brick model to bring khadi available to your doorsteps.
Dr. Sajimon Parayil also heads the Bits Group, which has presence all over the Middle-East, South Asia and Europe. He is now called the Khadi-man for all his efforts to uplift Khadi craftsman and bring this great fabric of our country back to the glory it had before.
Unique Times in a short chat with Dr. Sajimon Parayil ponders more about his campaign for Khadi.
What do you think is the future of Khadi?
Khadi is a great piece of fabric. It is handwoven mostly by rural artisans. It is not very expensive. It is available everywhere. It is probably the most suitable fabric for the Indian subcontinent because it adapts to the climatic conditions – it stays cool in summer and gives us warmth when it's cold. I don’t think any other fabric in this world has a nationalistic flavour to it. Khadi clothing still receives a fair share of respect as it is always worn by prominent members of the society.
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