After publishing a post sharing some of our marketing predictions for 2020, I realized that we no longer publish dedicated “mobile” predictions. Why? Because mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box and move on to new and more disrupting technologies.
In a nutshell, they want to move from mobile-first to AI-first.
A couple of months ago, I published a report claiming that the concept of “mobile-first” was failing CMOs, that most brands were still not mature when it comes to mobile, and that they needed to re-imagine mobile to activate the total brand experience.
As a board member of the Mobile Marketing Association France (MMA) and an independent analyst, I was honored to give a keynote this week at the MMA Forum in Paris and share my perspective on what will happen in 2020 in the mobile space. Some of these were mobile mega trends, while some others were about mobile media and advertising trends that I expect to happen or to accelerate, and some trends that will not happen.
Here’s a summary of the trends, starting with 15 trends on what we expect to happen.
1. Mobile will be the catalyst for business transformation
The mobile revolution primarily consisted of changing customer expectations to be served in their moments of need, and in their context. The age of the customer (the shift of power from institutions to customers) was accelerated because of mobile.
To answer these growing expectations and make their own mobile mind shift, organizations had, and still have to evolve their culture, organizations, and processes like think agile, DevOps, and cross-functional pizza teams. This transition toward more adaptive enterprises is still a work in progress. This is not new, but will accelerate in 2020.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Data discomfort: Why India's data connectivity speeds are falling
India is one of the world’s biggest markets for 5G Internet services, but that has come at the cost of connectivity speed—at least for now
A full-stack mission to orbit
With its all-in-one model, Dhruva Space is merging satellite design, launch, and support under one roof to streamline India's space-tech future
5G dreams: A tech revolution hits roadblocks
India's swift 5G rollout encounters hurdles as operators struggle to monetise their investment, with sluggish consumer and enterprise adoption stalling growth
Empowering India's next-gen business pathways
Cloud, data centres, and 5G form a powerful trio, shaping India’s digital future with scalable infrastructure, seamless connectivity, and rapid innovation
Interconnected technologies, unlocking enterprise growth potential
The synergy of AI, IoT, and 5G is transforming business operations, enabling smarter decision-making and paving the way for scalable, data-driven growth
Beyond the 5G horizon, a new era of user expectations
Telecom experts explore a future beyond 5G, revealing how Al, loT, and secure infrastructure will transform industries and meet rising user demands
Unfolding India’s digital journey beyond 5G
India’s telecom leaders envision a future of next-gen connectivity, aiming for a digitally inclusive landscape driven by innovation and sustainable growth
Digital infrastructure: not the Achilles' heel but the jugular
As cyber threats intensify, digital infrastructure faces rising risks, demanding vigilant, multi-layered defences to ensure resilience for the future.
BUILDING SMARTER HIGHWAYS IN TELECOM'S NEW DIGITAL FRONTIER
Autonomous networks enable telcos to streamline operations, enhance services, and reduce costs, driving efficiency in a data-driven, hyperconnected world
Pre-zero data dreams: Are AI smartphones leading the way?
Artificial Intelligence can unlock personalised insights, ushering in a new era of data-driven experiences that anticipate user needs before they are expressed.