Stay Hungry. Stay Foolish.
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
Part of what made the Macintosh great was that the people working on it were musicians, poets and artists and zoologists and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields.
That's been one of my mantras: focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'no' for too many days in a row, I know I need to change something.
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