From a small business opening in 2009 comes the success story of The Fish & Chip Co that has grown into one of South Africa’s favourite fish & chips franchise brands.
In 2012, the company traded under Taste Holdings, and then in 2019, it was acquired by Fiamme Holdings - an innovative franchise group with other lucrative restaurant brands such as Maxi’s and CloudDine under its’ management structure.
Over the past 10 years, The Fish & Chip Co has become market leaders within the fish QSR category in terms of their product, brand awareness, store footprint and consumer preference. They have built up a reputation for serving generous portions of quality fish and fresh-cut chips at affordable prices. This correlates with their 10 years of nourishing the nation’s ISSALOT campaign.
The Fish & Chip Co is one of the fastest-growing and popular fast food businesses in South Africa. It has been nominated for the 5th consecutive year in the Top 10 Fast-Food Restaurant category in the Sunday Times Top Brands awards. Most recently in 2020, The Fish & Chip Co received two Readers’ Choice awards for “The Best Fish & Chips franchise” category in the Pretoria News and The Star - a true testament to the popularity and consumer loyalty to the brand.
Today, the Fish & Chip Co has over 100 take-away franchise restaurants serving the freshest and tastiest fish and chips at affordable prices to thousands of happy consumers across South Africa every day.
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