Every year in August we celebrate women and acknowledge the importance of the contribution they make within our society. Although this contribution is recognised, it remains concerning how greatly marginalised women are in the business environment. I often ask myself; how is it that after so many years of efforts to integrate women into the business environment, we still only have 34% of women-owned businesses in South Africa? (according to a survey conducted by Facebook in partnership with the World Bank and OECD).
Women entrepreneurs bring enormous value to the business environment and that can benefit society as a whole. However, we still face challenges, and we are not always taken seriously, particularly in industries that are male-dominated.
So, why do so many women battle to gain ground and grow?
Businesses are built on having strong networks. Particulary when women enter a male-dominated industry, they generally find that the men in that industry have formed strong relationships and networks. It is hard to break into those already established networks, especially when one is new to the market, and this may hamper the progress of their business.
I also believe one of biggest problems is us – women ourselves - because of our preconditioning when we start businesses. We automatically place barriers and limitations on ourselves by making assumptions that it will be difficult for us to grow within those industries. When we do this, it holds us back from operating at our full potential.
These are just some of the aspects that women have to deal with when operating in industries that are male dominated. However, there are also characteristics that truly sets us apart, and these traits need to embraced for us to show up authentically and to operate in our areas of excellence.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
61% of South African SMMEs Planning For Growth
Mastercard SME Index
Selecting A Collections Partner
Key considerations and insights...
Recipe For Success
Key ingredients for a successful partnership between e-tailers and their software developers.
Our Success. Your Success.
The need for business training to improve bottom-line results in businesses across the country has never been greater.
How Small Businesses Improve Revenues In Tough Times
While many small businesses were able to adapt to lockdown in the short term, new challenges emerged when it came to returning to physical workplaces. Modern workforces, for example, are fragmented, while exposures, health and safety concerns frequently disrupt operations. How do we cope with these and many other related difficulties?
Making An Impact
Every year in August we take the time to celebrate women and reflect on the tremendous efforts they make to shape our society.
The Hidden Value Of Outsourced IT Resources
The IT needs of today's businesses are constantly evolving, making outsourcing a very attractive option that can offer a number of compelling benefits for businesses, small or large.
Networking At Virtual Events
Just because you can't shake hands and pass around business cards, doesn't mean you can't network at a digital event.
7 Questions To Ask A Prospective Digital Media Partner
If you are looking to outsource your digital marketing function to an agency, here are some question to ask before signing on the dotted line.
Riches And Beyond
Empowering the next generation of entrepreneurs