Q How did you know SweepSouth was ready to expand into a new market?
I think we waited too long to launch into our first international market. We knew we were ready once we had a good product market fit in our core market (South Africa), and once we could operationalise well, with predictable outcomes and projections (i.e. put x investment into marketing, and expect y additional customers, and onboard z additional SweepStars). Once you understand the dynamics of your business well, it’s a good time to launch into a new market. There are so many new learnings that you can’t anticipate until you’re actively operating in a different market.
Q Which African countries did you investigate, and why did you settle on Kenya?
We’re really interested in East Africa and West Africa in general as exciting regions for expansion. What we liked about Kenya was that it felt like an in-between in terms of culture, market segment and dynamics, and smartphone and internet penetration, when compared to West Africa.
Q How did you do your market research there?
Our market research involved many interviews with Kenyan entrepreneurs and tech company employees, understanding business governance challenges, market interviews with people who represented our ideal customer and SweepStar profiles, and also just being in the market in person and getting a sense of the culture.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
61% of South African SMMEs Planning For Growth
Mastercard SME Index
Selecting A Collections Partner
Key considerations and insights...
Recipe For Success
Key ingredients for a successful partnership between e-tailers and their software developers.
Our Success. Your Success.
The need for business training to improve bottom-line results in businesses across the country has never been greater.
How Small Businesses Improve Revenues In Tough Times
While many small businesses were able to adapt to lockdown in the short term, new challenges emerged when it came to returning to physical workplaces. Modern workforces, for example, are fragmented, while exposures, health and safety concerns frequently disrupt operations. How do we cope with these and many other related difficulties?
Making An Impact
Every year in August we take the time to celebrate women and reflect on the tremendous efforts they make to shape our society.
The Hidden Value Of Outsourced IT Resources
The IT needs of today's businesses are constantly evolving, making outsourcing a very attractive option that can offer a number of compelling benefits for businesses, small or large.
Networking At Virtual Events
Just because you can't shake hands and pass around business cards, doesn't mean you can't network at a digital event.
7 Questions To Ask A Prospective Digital Media Partner
If you are looking to outsource your digital marketing function to an agency, here are some question to ask before signing on the dotted line.
Riches And Beyond
Empowering the next generation of entrepreneurs
