India has always been a country steeped in rituals and one that promotes its indigenous industry. In recent times, however, an emerging trend has been observed in the country’s restaurant industry. While most Indian families earlier preferred eating at home, they are now accepting the trend of eating-out. In sync with this shift in the consumer behavior, the foodservice industry in the country is thriving, to say the least.
At the same time, the Food & Beverage sector in India is constantly changing and evolving, and so are the market trends. The Restaurant sector has become so large that it accounts for 31% of the consumption basket in India. As per a report from NRAI, annual sales in the restaurant industry are $783 billion and annual food and beverage purchases are at $279 billion.
Such huge consumption pattern across India’s restaurant industry has not only exponentially expanded the business but also helped it to branch out into various platforms. There is a plethora of heterogeneity that can be found in the industry and it has led to the launch of different dining concepts:
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