With nostalgia, a dose of romance, and a megaburst of creativity, Stuart Vevers has turned one of America’s oldest brands into a red-hot powerhouse
WOW! THAT’S COACH? IF YOU DID A double take when you turned the page just now, you’re not alone. The venerable American leather goods brand founded in 1941, once known for the plain, sturdy satchels your mom used to carry to the country club, is today a hit with young Hollywood denizens, cool girls, fashion mavens, and just about the entire Instagram universe. British designer Stuart Vevers, who took the helm at Coach in 2013, is the force behind this dramatic transformation (he worked similar wonders at Mulberry and Loewe), creating a growing number of collections that are colorful, quirky, youthful, edgy, fun, well-crafted, and luxurious—all while using his appreciation of American landscapes and cityscapes as his aesthetic North Star.
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