Locher Room Talk
Soap Opera Digest|May 10, 2021
Alan Locher’s YouTube show, THE LOCHER ROOM, which reunites fan faves from all across the daytime dial, marked its first anniversary on April 2. Here, Locher reveals how the show came to be — and thrived.
Stephanie Sloane
Locher Room Talk

Soap Opera Digest: How did you get into soaps?

Alan Locher: I grew up watching AS THE WORLD TURNS and GUIDING LIGHT, and one of the first resumés I sent out was to the ad agency that repped them. When I got out of college — I graduated with a bachelor’s degree in communications — I got a job working for REGIS AND KATHIE LEE. Shortly after I started with them, Disney bought the show and syndicated them and I went to work for Disney and I basically learned PR working for them. For me, when I left Disney, I spent a year at a PR agency and I think I might have applied to the ad agency again and they didn’t have a job but said they would keep my resumé on file. And then Mickey Dwyer-Dobbin came into Procter & Gamble and restructured the marketing department and that’s when I was brought in.

Digest: How long were you there?

Locher: I was there for 12 ½ years; sadly, until the shows went off the air. To be a fan and to be there at the end, and to love those shows and the people, was unfortunate. On April 1, when the shows got canceled in what everyone hoped was an April Fool’s, I was signing a lease for a new apartment and was like, “Okay, should I be signing this lease?” and my husband said, “Yes, we should.”

Digest: What did you do next?

Locher: I went to On Location Tours, where I was the senior director, PR/marketing and sales. It’s a TV and movie tour company in New York City that takes people around New York City and shows them where TV shows and movies have been filmed. The SEX AND THE CITY and GOSSIP GIRL tours were big.

Digest: And then the pandemic hit in 2020. What did you do next?

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM SOAP OPERA DIGESTView all
GREAT Expectations
Soap Opera Digest

GREAT Expectations

With A Baby And Wedding On The Way, Y&R's Camryn Grimes Is Excited About The Future

time-read
5 mins  |
November 13, 2023
thumbs up! and down!
Soap Opera Digest

thumbs up! and down!

Best Of Show Or Worse For Wear? Digest Decides.

time-read
3 mins  |
November 13, 2023
DARIN BROOKS CLARIFIES B&B STATUS
Soap Opera Digest

DARIN BROOKS CLARIFIES B&B STATUS

Darin Brooks (Wyatt, B&B) posted an update on social media after fans noticed that he was removed from the opening credits of the show he first joined in 2013.

time-read
2 mins  |
November 13, 2023
A NOVEMBER to REMEMBER
Soap Opera Digest

A NOVEMBER to REMEMBER

Your must-have guide to soaps upcoming tales.

time-read
7 mins  |
November 13, 2023
Hot Plots Preview!
Soap Opera Digest

Hot Plots Preview!

What Will Happen

time-read
3 mins  |
November 13, 2023
Y&R: VICTOR'S ULTIMATE TEST
Soap Opera Digest

Y&R: VICTOR'S ULTIMATE TEST

Victor arrives at the GCAC for a meeting with his sons that Adam has organized. \"This is all Adam's plan to prove that his dad is incompetent,\" begins Mark Grossman (Adam). \"Adam has arranged for a psychiatrist, Dr. Skelton, to be sitting nearby so he can observe Victor's behavior and make a proper diagnosis.\"

time-read
1 min  |
November 13, 2023
GH PREVIEW: DREW IS FREE!
Soap Opera Digest

GH PREVIEW: DREW IS FREE!

Carly gets a happy surprise when Drew shows up at Kelly's, having been granted an early release from Pentonville.

time-read
2 mins  |
November 13, 2023
B&B: RIDGE KEEPS MUM ABOUT ERIC
Soap Opera Digest

B&B: RIDGE KEEPS MUM ABOUT ERIC

After learning that Eric is dying, Ridge tries to make his father's life a little easier. \"Ridge told Eric he won the fashion showdown because he realizes that his father needed this,\" explains Thorsten Kaye (Ridge). \"He's in no way trying to be patronizing, and if Eric were to ever find out, I'd hope he see the love behind it. Ridge just thought it was the right thing to do.\"

time-read
1 min  |
November 13, 2023
DAYS: LI IS MURDERED!
Soap Opera Digest

DAYS: LI IS MURDERED!

Gabi and Stefan's plot to take over DiMera takes a deadly turn when he finds her kneeling over Li's body, holding a knife.

time-read
2 mins  |
November 13, 2023
BLAKE BERRIS ON NEW DAYS ROLE
Soap Opera Digest

BLAKE BERRIS ON NEW DAYS ROLE

After years of playing a gamut of wild and wonderful characters on DAYS - the quirky, obsessive Nick, a Halloween zombie, and, most recently, the gatekeeper to hell Blake Berris is tackling something new and different: a bona fide leading man. And he's finally ready to embrace it.

time-read
4 mins  |
November 13, 2023