APPLE : Changing the smartwatch game.
CUPERTINO FIRM KEEPS PACE IN THE SMARTWATCH MARKET
Earlier this month, Apple unveiled its new Apple Watch Series 2, and the early reviews have been positive ones. With a whole host of improvements and additions – including water resistance and GPS tracking – it is clear that Apple means business and wants to dominate the market after a lukewarm Watch launch last year. Initial reviews for the second iteration included that of TechRadar, which said that the new Watch “refined” many of the core features that Apple Watch owners already know and love - so does Apple have another winning device on its hands?
HEALTH AND SPORTS TAKE CENTER STAGE
It is clear that Apple is placing an even greater focus on fitness for the second edition of the Apple Watch. Two major new features – namely GPS tracking and water resistance – are designed to complement running and swimming respectively, with both delivering an improved health-tracking functionality compared to the previous model of the Watch. Something that is interesting to note, however, is that Apple has removed the Sport edition branding from the Apple Watch line, a clear indicator that every version of the Series 2 is designed to be sporty.
WATER RESISTANCE FINALLY REACHES THE WATCH
Every ‘entry point’ of the new Apple Watch has been given a water-resistant makeover, meaning that you can now finally take your device with you when you go for a swim – or even a shower! A new mechanism has been designed to ‘eject’ water from the Watch’s speaker system, while every other orifice has been given a water resistant coating to enable underwater use. For swimmers, this means even greater flexibility, and the chance to measure their strokes, lengths and heart rate throughout their sporting sessions.
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