How the Apple Watch will transform your healthcare experience
RUNNING LIKE CLOCKWORK
As Apple are about to unveil the fourth generation of the Apple Watch, we at Apple Magazine are going to consider what Apple’s broader strategy for the device is going to be – why all the health and wellbeing apps and sensors are working together to produce a truly holistic snapshot for the individual user and what Apple’s ultimate vision for this information can be.
From 2002 to 2004, Apple Design Chief Jonathan Ive and other members of the design team were ordering lots of high-end Nike sports watches. At first Nike thought they appreciated great design and were flattered that the best in breed technology company was taking a similar approach to sports watches.
Nobody realized that these were the first concrete steps towards the gestation of what would eventually become the Apple Watch. Lots of patents and design work began and the rumor mills worked overtime that Apple was planning on producing a health band for runners or fitness enthusiasts that would count steps, measure heartbeats and would have a multimedia dock allowing it to link up to an iPod or iPhone.
Then in September 2014 after Tim Cook had already announced the groundbreaking iPhone 6 and iPhone 6 Plus and the first appearance of mobile payment system Apple Pay, they dropped the official Apple Watch on us for the first time. Described by Cook on the day as “A comprehensive health and fitness device”, it was certainly a beautiful looking piece of technology.
This was significant as they laid out that it was not going to be just another flashy timepiece – it was going to be an integral part of your daily life including your workouts.
AN APPLE A DAY…
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