Apple’s flagship laptop has been supercharged with an 8-core Intel processor, doubling its performance.
MORE POWER, MORE PRO
“With great power comes great capability,” says Apple of its new MacBook Pro. In a surprise release last week, Apple lifted the lid on the latest iteration of its most popular laptop, adding an 8-core option for the very first time. The new 13- and 15-inch models are the fastest Mac notebooks ever released, packing their punch with Intel’s 8th and 9th-generation processors and eight cores, promising desktop performance on the go for professional users around the world. According to the Cupertino firm, the new MacBook Pro (which starts at $1,799) offers performance speeds that are twice as fast as the previous quad-core MacBook Pro, and 40% more performance than a 6-core MacBook Pro, ideal for developers, photographers, and musicians who demand more from their portable computers.
Apple made the decision to release the new notebooks quietly and without much fanfare, but it’s not the first time the company has adopted this strategy. Earlier in the year, Apple lifted the lid on its new AirPods2 product, as well as a new iMac range, and new iPad Air and iPad mini without the usual keynote, as it moves towards subscriptions to bolster its revenue streams. And as the tablet and computer market becomes saturated and updates more incremental than they were in the past, perhaps Apple will now only announce technology refreshes via press releases, saving iPhone and Apple Watch updates for ‘all bells, all whistles’ launches?
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