Streaming: Changing The Future Of TV
With more than $285 billion sitting around in cash, Apple could effectively launch a YouTube or Netflix rival overnight. While the Cupertino firm has, in all but name, confirmed their plans for a streaming service of its own, Apple is taking its time by investing in high-quality original content and preparing a worldwide rollout. The result, however, might not be what we first expected.
Video streaming is big business. Earlier this year, Netflix overtook its rival Disney for a short period, while Amazon Prime and Hulu are also growing. In fact, an incredible 59% of all homes in America have a streamingenabled screen, and with Disney planning its own streaming service and BritBox, HBO Now, CBS All Access and FilmStruck all growing in popularity, the days of cable television could soon be behind us.
This week, we’re casting an eye on Apple’s upcoming streaming product, as well as looking at how giants like AT&T, Verizon, and Disney are shaking up the streaming market like never before.
APPLE IS BUILDING ITS OWN ORIGINAL CONTENT ROSTERApple has made no secret of the fact it wants to launch its own video streaming service. Having already taken a bite out of Spotify’s customer base with Apple Music, the next logical step would be for it to do the same with Netflix. This month, the company revealed it had signed a “unique, multi-year content partnership” with Oprah Winfrey to “create original programs that embrace her incomparable ability to connect with audiences around the world.”
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