While there’s always much to take away from Apple’s keynote talks, the Cupertino firm’s March 25 event was, excuse the unintended pun, ‘notable’, for the lack of one thing.
APPLE’S MARCH KEYNOTE SAID A LOT ABOUT ITS PRIORITIES
While there’s always much to take away from Apple’s keynote talks, the Cupertino firm’s March 25 event was, excuse the unintended pun, ‘notable’, for the lack of one thing. With the smartphone market currently saturated with devices and product sales continuing to slow globally, Apple presented new and revamped products and services to the audience – minus any focus on the iPhone or iPad.
Guests at the Steve Jobs Theater were instead introduced to Apple News+, the brand new Apple Card, Apple Arcade, the Apple TV app, and Apple TV+. Encompassing media, various forms of entertainment, and retail, each service is set to be launched before the end of the year. Apple customers will soon be able to access new ways of gaming, shopping, reading, and watching TV – crucially, via their iPhone, iPad, or other Apple device.
This is where the delicate strategy that Apple has put together starts to reveal itself. Instead of investing huge amounts of money to compete in such an emerging product category as foldable smartphones, which could yet turn out to be nothing more than a 2019 fad, Apple has dedicated its attention to user experience, and the integrated Apple ecosystem.
EXPERIENCE AND EMERGENCE COMBINE
It could certainly be argued that Apple’s latest move is both bold and risky, but it may also prove to be extremely fortuitous for the Californian giant in the longer term. The new services actually enable users to get more out of the devices that they already own, which may be more sustainable than Apple simply continuing to attempt to persuade its customers to buy a new device annually or, more traditionally, every couple of years.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
A TOP ENERGY STRATEGIST IS OPTIMISTIC ABOUT CLIMATE CHANGE. AND HE HAS THE DATA TO BACK THAT UP
When it comes to energy, Jarand Rystad is the numbers guy. The former McKinsey Company partner founded Oslo-based Rystad Energy, an independent research and energy intelligence company that sells data and analysis on oil, gas, coal and renewable forms of energy.
CHINA ANNOUNCES MORE SUPPORT FOR ECONOMY BUT HOLDS BACK ON MAJOR SPENDING PACKAGE
China’s economic planning agency outlined details of measures aimed at boosting the economy this week but refrained from major spending initiatives.
GOOGLE SAYS IT WILL STOP LINKING TO NEW ZEALAND NEWS IF A LAW PASSES FORCING IT TO PAY FOR CONTENT
Google said it will stop linking to New Zealand news content and will reverse its support of local media outlets if the government passes a law forcing tech companies to pay for articles displayed on their platforms.
FACEBOOK, YOUTUBE AND TIKTOK USERS IN EUROPE GET FORUM TO CHALLENGE SOCIAL MEDIA CONTENT DECISIONS
Social media users in the European Union will soon have a new forum to challenge decisions by platforms to remove posts and videos for breaking their rules or leave up others that may violate them.
'JOKER 2' STUMBLES AT BOX OFFICE AMID POOR REVIEWS FROM AUDIENCES AND CRITICS
“Joker: Folie à Deux” is the No. 1 movie at the box office, but it might not be destined for a happy ending.
CONTROL THE PATH AND POWER OF HURRICANES LIKE MILTON? FORGET IT ,SCIENTISTS SAY
Hurricanes are humanity’s reminder of the uncontrollable, chaotic power of Earth’s weather.
JUDGE RULES THE FTC CAN PROCEED WITH ANTITRUST LAWSUIT AGAINST AMAZON, TOSSES OUT FEW STATE CLAIMS
A federal judge said the Federal Trade Commission can proceed with its landmark antitrust lawsuit against Amazon. But, he also gave the company a small victory by tossing out a few claims made by states involved in the legal fight.
HYUNDAI HAS BEGUN PRODUCING ELECTRIC SUVS AT ITS $7.6 BILLION PLANT IN GEORGIA
Hyundai has begun producing electric SUVs in Georgia less than two years after breaking ground on its sprawling, $7.6 billion manufacturing plant west of Savannah.
A SPACECRAFT IS ON ITS WAY TO A HARMLESS ASTEROID SLAMMED BY NASA IN A PREVIOUS SAVE-THE-EARTH TEST
A spacecraft blasted off Monday to investigate the scene of a cosmic crash.
FEDERAL JUDGE ORDERS GOOGLE TO OPEN ITS ANDROID APP STORE TO COMPETITION
A federal judge this week ordered Google to tear down the digital walls shielding its Android app store from competition as punishment for maintaining an illegal monopoly that helped expand the company’s internet empire.
