10 Hot Consumer Trends 2030 - The Everyspace Plaza

What are the 10 high-tech facilities consumers want in hybrid malls by 2030?

On the one hand it may be difficult to imagine large numbers of consumers with expensive tech gear such as AR glasses, waterproof VR glasses, haptic body suits, tactile gloves and more at massive scale by 2030. Yet, on the other hand, if such equipment could be shared at lower cost it is definitely possible that large numbers of consumers will have it to enhance everyday shopping mall experiences. The report also highlights consumer belief that hybrid malls could positively and sustainably contribute to local life.

- Dr. Michael Björn Head of Research Agenda, Ericsson Consumer & Industry Lab, and Author of this Report

What are the 10 high-tech facilities consumers want in hybrid malls by 2030?

Imagine a futuristic place where next-generation 6G connectivity makes the multiverse possible - a place where AR glasses, haptic body suits, tactile gloves and other high-tech gear is available at a low cost - a place that can be programmed and adapted to an almost infinite number of activities.

Now, imagine that it is opening just down the road from where you live, in that run-down shopping mall that was closed for renovation last year. Welcome to the Everyspace Plaza! This year's Ericsson 10 Hot Consumer Trends report outlines 10 high-tech facilities that consumers envisage in hybrid malls by 2030.

The team at Ericsson Consumer & IndustryLab asked early adopters of AR, VR and digital assistants from 14 major cities to evaluate 15 hybrid shopping mall facilities that extend the physical consumer experience using digital technology. An astonishing 79 percent think that all 15 tested concepts will be available in some form by 2030, and an incredible 85 percent want to use at least 10 of these facilities themselves. In addition, 42 percent would like to have at least 5 of these facilities in their local mall.