1. EASILY TOGGLING BETWEEN ENGLISH AND INDIAN LANGUAGE RESULTS
Four years ago, Google Search made it easier for Hindi-speaking users to flip between English and Hindi results for a search query, by introducing a simple ‘chip’ (or say ‘tab’) that they could tap to see search results in Hindi. In fact, since the launch of Hindi chip and other language features, Google had witnessed more than a 10X increase in Hindi queries in India.
Well, the recent update is that Google Search now allows you to toggle your Search results between English and four more Indian languages: Tamil, Telugu, Bangla, and Marathi.
2. UNDERSTANDING WHICH LANGUAGE CONTENT TO SURFACE, AND WHEN
Typing in an Indian language in its native script is typically more difficult, and can often take three times as long, compared to English. As a result, many people search in English even if hey really would prefer to see results in a local language they understand.
Over the next month, Google Search will start to show relevant content in supported Indian languages where appropriate, even if the local language query is typed in English. This functionality will also better serve bilingual people who are comfortable reading both English and an Indian language. According to Google, this feature will roll out in five Indian languages: Hindi, Bangla, Marathi, Tamil, and Telugu.
3. ENABLING PEOPLE TO USE APPS IN THE LANGUAGE OF THEIR CHOICE
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