The two humanoids - Mitra and Mitri - were recently introduced at one of the flagship home exhibitions, Bengaluru Home Habba. A major advantage was seamless customer data accumulation in almost 10 times lesser time in comparison to any conventional method. In an interaction with EC, Ashish Puravankara, MD, Puravankara Projects provides more insights
How has the introduction of Mitra and Mitri helped Puravankara?
At Puravankara there has been a concerted effort to bring in technological know-how in every possible segment to give unparalleled customer service experience. The introduction of bots is a stepping stone towards bringing the integration of technology in the real estate space. It’s for the first time that any realty player has done so. A part of our larger scheme of work involves integrating proptech in all spheres of our functions.
The two humanoids - Mitra and Mitri - which we recently introduced at one of our flagship home exhibitions, Bengaluru Home Habba, were the first touch points for all visitors coming to the fest and handling visitor management system. The biggest advantage we had was seamless, accurate customer data accumulation in almost 10 times lesser time in comparison to any conventional method. In the regular format, the same thing would have taken close to 100 hours which is now reduced to just approximately seven to eight hours.
Please elaborate on how the bots will be the first touch points for customers and how they would help in handling visitor management system.
The bots will be the first customer touchpoint for data acquiring, storing and analytics, using voice and touch panel enabled data capturing. When a customer interacts with the robotic interface, data is moved into the Customer Relation Management (CRM) system, Sales Force, and thereby creating direct, correct and more importantly, insightful data. This in turn will translate into a more relevant and faster turnaround of customer enquiries and improved customer engagement with deeper customer insight.
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