Through its innovative offerings, Samsung is establishing itself amongst enterprise customers as a focused partner in their mobility journey
Nivedan Prakash
nivedan.prakash@expressindia.com
‘Born in the mobilityera’ – this is the way the world addresses the Indian market today. People here in India think of mobile first and this has transformed the domestic market. As of date, 80-85% usage of the Internet is taking place on mobile, which is opposite to that of a market like the US, where the Internet usage is far more prevalent on the PC. The US market is still a very advanced economy in terms of ‘e-tization’ of their services. But as far as the mobility piece is concerned, the end consumer in India is using the mobile as a far effective way to access the Internet.
Moreover, the Indian government’s push to the Digital India has also enhanced the usage of smartphones, as a lot of applications, digital initiatives, and e-services are today available on mobile devices. Another big thrust has been the rollout of Aadhaar. With its one billion footprints in terms of biometric database available, it has been at the forefront of a lot of reform, both on the government as well as citizen side and speed of service delivery on the corporate side.
While the growth of mobile phones has swayed the end consumer market in the country, the enterprise segment too has started adopting mobility solutions in a big way to transform their businesses. Mobility and mobile solutions have now become a new go-to market in itself. In fact, from the enterprise perspective, it is seen as a new business model. This has come as a big change in the last 12 to 18 months in the country, which has given an impetus to mobility at the core of business solutions or business centric services.
The global leader, Samsung, has benefitted immensely from this push or overall uptake both at the consumer as well at the business end. Apparently, the last year and half has been really exciting for Samsung’s enterprise business.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
How Big Basket Is Leveraging Emerging Tech For Streamlining Delivery
A perfect combination of focused strategy, market knowhow, customer centricity, and most importantly, the right technology, has led to Big Basket's dominance in online grocery space
Technology raising the bar in higher education
From app-based learning to virtual classrooms and from AI to analytics, the higher education industry in India is driven by increasing technology adoption
Speaking about the EDGE
BY ESTABLISHING IT deployments for cloud-based services in edge data centres located in localised areas or communities, IT resources are effectively brought closer to end users and devices
REDEFINING DATA CENTRES
A look at how some of India's leading organisations are heralding transformational changes in their data centre operations
Need to define outcomes before making data centre software defined
THERE IS A NEED to clearly define the outcomes from adopting the software defined concept; a necessary mechanism to regularly review and revise the outcomes should also be built, says Manoj Gautam, VP - IT Infrastructure Service, Maruti Suzuki India
ICICI Bank: Unique distinction of a platinum rated green data centre
PROVIDING A MAJOR impetus to CII- Indian Green Building Council's (IGBC) efforts in greening of Indian data centres, ICICI Bank Data Centre in Hyderabad has gained the unique distinction of becoming India’s first Platinum rated project under IGBC Green Data Centre Rating System
Data centre rationalises computing resources at Titan Company
TITAN HOSTS A complex IT architecture. The data centre team has been trained by the OEMs to run the software-defined infrastructure, says Krishnan Venkateswaran, Chief Digital and Information Officer, Titan Company
Bajaj Housing Finance goes with 100% cloud architecture
BAJAJ HOUSING FINANCE has moved the entire enterprise IT ecosystem 100 per cent on public cloud, leading to flexible architecture for its business applications, data warehousing and analytics, which is high performing, rapidly scalable and secure
The top barriers financial institutions face in their race to digital transformation
WHY ARE DIGITAL business transformations failing to deliver value? Low double digit percentage of IT leaders have seen sustained performance improvement from transformation efforts, and are successful at sustaining change
Mercedes-Benz banks on digital initiatives for competitive advantage
MERCEDES BELIEVES THAT CONNECTED, Autonomous, Shared and Services, Electric (CASE)are the four concepts that will shape the future of driving. While design has been a fancy for Mercedes, tech and IT is as significant. And if touch controls seem too tedious to operate then the company now brings out gesture control