A Modder's Insight Into the World of Custom PCs

Alphacool’s Dave Alcock discusses the industry, modding, and where the future will take us

- Zak Storey

How far do you go when customizing your rig? What’s the limit? Are you willing to beat a chassis into submission to improve airflow, or get that snazzy lighting you want just right? We speak to Dave Alcock, Alphacool’s marketing honcho and modder extraordinaire to get to grips with the custom mod scene, and take a look at where the industry is heading.

Maximum PC: Tell us a little bit about yourself. What got you into modding? When did you start doing it? And how did you end up where you are today?

Dave Alcock: Hi! My name is Dave Alcock, better known on the Internet and in the modding world as davido_labido. I’m a 29 years young guy from the UK, who went from playing BF2 competitively to modding to working for a rather large liquid cooling company. This is going to be a long bit of text, so sit down, grab a coffee, and enjoy!