79% Smartphone Users In India Using OTT Apps For Entertainment
My Mobile|August 2019

In its first MegaInsight study, tech ARC-Unomer has released some key insights about the OTT Entertainment (Live and VOD) app penetration in India.

79% Smartphone Users In India Using OTT Apps For Entertainment

The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million smartphone users across the country.

4 out of 5 smartphone users are having at least one OTT Entertainment platform which they are using for entertainment. This is in addition to the ‘casual’ entertainment over Youtube and other UGC (user-generated Content) platforms like tik-tok. With this kind of penetration, OTT Entertainment apps have become the most penetrated app category among smartphone users in India, after social Networking, Chatting and Ecommerce apps.

Releasing the MegaInsight, Faisal Kawoosa, Founder & Chief analyst, tech ARC said, “Over the past 3 years we have seen a lot of enablement both from the smartphone OEMs as well as operators’ sides. This has facilitated the growth of OTT Entertainment services as well as consumption.”

“While 4g has undoubtedly created this category, it has been adequately complemented by the smartphone industry by innovating to save every micron on the screen for better and full-screen viewing backed by powerful battery and stereophonic sound,” added Faisal, highlighting some of the innovations that have taken place in the recent times keeping increasing video consumption in mind.

Highlighting the OTT Entertainment app trends, Vinay Bapna, CEO and Cofounder, Unomer said, “Video has emerged as a category where we are seeing a large number of players that can co-exist and each player can create a market for itself, unlike other sectors like e-commerce and social media, where there is dominance of 1-2 players,”

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM MY MOBILEView all
Singles On Tinder Opting For Situationship
My Mobile

Singles On Tinder Opting For Situationship

Tinder, the very safe and promising dating app has released 'Tinder's year in swipe' which mentioned and elaborately addressed the changes the dating world has seen with the trends that can be the mainstream dating expectations of the people.

time-read
2 mins  |
December 2022- January 2023
Google Pixel Buds Pro
My Mobile

Google Pixel Buds Pro

Better Late Than Never

time-read
4 mins  |
December 2022- January 2023
Stop Google From Being A Spy On You Here's How
My Mobile

Stop Google From Being A Spy On You Here's How

Did you hear that google can also record? Did you know that Google is maintaining the minutes of every meeting?

time-read
2 mins  |
December 2022- January 2023
GOQii Smart Vital Ultra
My Mobile

GOQii Smart Vital Ultra

GOQii Smart Vital Ultra is a perfect combination of a fitness tracker wearable and a health device that monitors vitals, activities, sleep and a lot more.

time-read
3 mins  |
December 2022- January 2023
Axon 40 Ultra Space Edition
My Mobile

Axon 40 Ultra Space Edition

ZTE has come out with another variant of the Axon 40 Ultra -the Axon 40 Ultra Space Edition.

time-read
2 mins  |
December 2022- January 2023
Honor 80 Series
My Mobile

Honor 80 Series

Honor is has just launched its two new flagship models- Honor 80 and Honor 80 Pro where it held a massive launch event in China for two days so that users could get a hands on experience and get a hint on what all they can expect from both handsets.

time-read
2 mins  |
December 2022- January 2023
Corning Gorilla Glass Victus 2
My Mobile

Corning Gorilla Glass Victus 2

Corning Gorilla Glass Victus 2, claimed to be an improved version of its predecessor, has been officially announced.

time-read
2 mins  |
December 2022- January 2023
Nothing Ear (Stick)
My Mobile

Nothing Ear (Stick)

People are definitely intrigued by Nothing, a new tech firm that makes headphones and telephones, and they want to buy them.

time-read
3 mins  |
December 2022- January 2023
India is Now the Biggest Smartwatch Market in the World
My Mobile

India is Now the Biggest Smartwatch Market in the World

Joyous news for the Indian wearables industry!

time-read
2 mins  |
December 2022- January 2023
ASUS India Launches 6 New Laptops in ExpertBook series
My Mobile

ASUS India Launches 6 New Laptops in ExpertBook series

ASUS India will be expanding its enterprise where now its main focus will be the Expert Book portfolio with six new laptops that will get a generational leap in their segments that will also be the flagship models in the series.

time-read
5 mins  |
December 2022- January 2023