As gaming gets more popular in India, gaming companies are taking a closer look at the market. and none of them are perhaps as big and respected in the mobile space as gameloft, which has been in the country for a while now. Anuj Bhatia met Florent Vallauri, senior regional director - sales &marketing - Sea Pacific & Indian Subcontinent, gameloft, to find out what game was afoot with the company.
What has been your experience in India so far? How would you describe the Indian mobile gaming market?
Once driven by the Snake game on Nokia games, Indian mobile gaming market is reaching new heights thanks to the unprecedented rise of smartphones. We have witnessed a massive shift towards mobile gaming which is evident from the extensive number of downloads over the years. the number three activity on smartphones, behind Facebook and WhatsApp, is gaming. Approximately 40-50 million people play games on both smartphones and feature phones. these numbers reveal the inclination of Indian users for free mobile gaming content, easily accessible casual games and action oriented titles. Not only this, mobile gaming in India is also defying all age and gender stereotypes. Number of female gamers is growing rapidly. on average, male mobile gamers spent 40 minutes gaming each day on Gameloft titles, while female gamers play for nearly 70 minutes. However, male gamers still make up far more of the mobile gaming market, at 89% of total gamers. Albeit this promising growth, monetization and lack of payment options, Internet bandwidth and user retention remains the bottleneck for the mobile gaming industry.
What impact do you think that the roll out Reliance Jio will have on gaming in India?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Singles On Tinder Opting For Situationship
Tinder, the very safe and promising dating app has released 'Tinder's year in swipe' which mentioned and elaborately addressed the changes the dating world has seen with the trends that can be the mainstream dating expectations of the people.
Google Pixel Buds Pro
Better Late Than Never
Stop Google From Being A Spy On You Here's How
Did you hear that google can also record? Did you know that Google is maintaining the minutes of every meeting?
GOQii Smart Vital Ultra
GOQii Smart Vital Ultra is a perfect combination of a fitness tracker wearable and a health device that monitors vitals, activities, sleep and a lot more.
Axon 40 Ultra Space Edition
ZTE has come out with another variant of the Axon 40 Ultra -the Axon 40 Ultra Space Edition.
Honor 80 Series
Honor is has just launched its two new flagship models- Honor 80 and Honor 80 Pro where it held a massive launch event in China for two days so that users could get a hands on experience and get a hint on what all they can expect from both handsets.
Corning Gorilla Glass Victus 2
Corning Gorilla Glass Victus 2, claimed to be an improved version of its predecessor, has been officially announced.
Nothing Ear (Stick)
People are definitely intrigued by Nothing, a new tech firm that makes headphones and telephones, and they want to buy them.
India is Now the Biggest Smartwatch Market in the World
Joyous news for the Indian wearables industry!
ASUS India Launches 6 New Laptops in ExpertBook series
ASUS India will be expanding its enterprise where now its main focus will be the Expert Book portfolio with six new laptops that will get a generational leap in their segments that will also be the flagship models in the series.
