“Our primary goal is to deliver the best quality products”

Incorporated in the year 2016, VingaJoy is a gadget accessory and consumer electronics brand that caters to the need of the customer with the latest innovations and cutting edge technology at competitive prices. The brand offers products such as Bluetooth speakers and headphones, chargers, cables, car accessories, care products and much more. VingaJoy was launched with the aim of providing new innovations and latest technology at competitive rates and trendy styles to consumers of every sector, vertical and society. Vivek Singh Chauhan spoke to Lalit Arora, Co-founder, VingaJoy. Here’s the edited excerpt.

- Vivek Singh Chauhan

What motivated you to start this consumer electronic venture?

We were always inclined towards innovative communication through gadgets and their accessories. Indian markets were largely importing accessories from China which were not reliable and very durable. Besides, their quality too was not up to the mark. Most importantly, having seen the growing demand for these gadgets, we made up our mind to start our manufacturing right here in our own country. The primary goal is to deliver the best quality products at the most reasonable price. We aim at targeting the appropriate markets to sell and gain the credibility of the audience. This has helped us to a great extent in maintaining our brand presence in the market in comparison to the other consumer tech manufacturers. From day 1, our prime motto has been to deliver unique and aesthetic accessories to our consumers which last longer to leave a good impression amongst them.

How important the Indian market is for the company?

The Indian market has always been of paramount importance for us. Vingajoy aims to serve the best range of products to its consumers. Indian market is always on the lookout for variety, style, unique features besides looking for trendy products! We keep on doing a lot of research, to fulfil the demand and strategize to deliver the best-in-class. The best part is, consumers are diversifying towards the emerging brands and they are actively experimenting with our new products. The feedback from their end was quite appreciating and encouraging. Also, markets are not area-specific in the country. Certain remote cities and towns have turned out to be favourable markets for us. The good number of distributors and a variety of products are the major contributors behind the diversity in Indian markets.

What were the challenges that you have faced during the establishment of the brand?