We Try To Cater To People With A Passion For Technology

A Recent Entrant To The Happening Mobile Market, Oneplus Has Nonetheless Impressed Experts And Common Consumers Alike With Its Distinctive Design And Top Notch Specifications. It Entered The India Market In December 2014 With A Bang After Some Initial Hiccups And Continues To Be Among The Wishlists Of Discerning Consumers. Deeksha Koli Caught Up With Vikas Agarwal, General Manager - India At Oneplus Who Is Driving Oneplus’ Successful Journey In The Country. Prior To Joining Oneplus, Mr Agarwal Served As Director Of Corporate Excellence At IBIBO (Part Of Mih-Naspers Group) Where He Led The Business Operations Of Their Marketplace Vertical. He Has Also Been A Part Of The Founding Team And The Investment Team At Ivanhoe Cambridge India (Real Estate Vertical Of La Caisse, One Of The Biggest Pension Funds In North America). Mr Agarwal Is An Alumnus Of Lit Delhi And IIM Ahmedabad. Excerpts From The Interview……

- Deeksha Koli

Did the OnePlus 3T beat the popularity of the OnePlus One? What has been the company’s success formula to produce such consistent results? 

As a brand, we always strive to provide our consumers with the best. Back in 2014, we lived up to the market expectations and gained strong fan following with the success of our first flagship OnePlus one. At the beginning of last year, we had a key internal goal of turning back the clock to where it was after the success of OnePlus one in terms of of future anticipation about our products. Based on the positive media reviews and customer feedback about OnePlus 3/3T, we believe that we have successfully achieved that key goal. 

Our primary focus is on delivering a premium flagship product without any compromises. With the launch of every product, we look at how we can make it even better. For our customers. Hence, our focus has been and will continue to be on the kind of benefits our fans can derive from our products at a price that does not seem like a barrier to them.

We have full faith that our focused approach of developing premium products, lean business model and focus on community connect will be the key success drivers of sustainable growth and competitive advantage in the long run.

How much of a challenge was it to break through an audience crazy about budget smartphones? Are you thinking about stepping into the budget segment?

There is no doubt that India is a price conscious market. However, every consumer desires a product that is value for money as well as provide a seamless experience. We do not attempt to appeal to every single person but try cater to people with a passion for technology. We talk to a certain subset of consumer. Hence, product and proposition underlie our success.